In the food industry, it is very popular to have a blog and/or a twitter account. It is so popular in fact that it has nearly made it a necessity. With food being a competitive market and a lot of possibilities for people, it is essential to lock in your audience and keep them entertained. Thankfully, here are several ways to do that through your blog:
- Pictures! Take lots and lots of high quality pictures for your blog. Who enjoys looking at a cookbook with no pictures? Exactly – Nobody. To engage your audience you have to captivate them and draw them in with beautiful photos to showoff what they have the potential to not only make and eat, but post on Instagram to show off their skills.
- Consistency. People like to know when to expect something from someone they are following. If you start making posts once a week and then once a month to once a year, you will lose your followers. Remain consistent with the timeliness of your posts to keep them coming back for more.
- Widgets are Key. Adding simple widgets to your food blog will be a super quick and easy way to get people to interact with your site. Adding simple things like a recipe widget to allow for easy printing along nutritional guide for those counting calories. Having your followers vote on the recipe to mark if it was good or not will also help you improve your recipes and get to know what your followers enjoy (read below to see just how important your followers are!).
- Organize your blog to make it easy for people to search for recipes they’re looking for, share over social media sites, and respond to comments. The easier the process is for them, the more likely they are to do it. Having a clean site also helps this!
- Be real. People will not only want to fall in love with your food, but they want to fall in love with you, too! Show them pictures of your family, your food failures, and your life. They want to learn more about what makes you, you! Don’t be afraid to show them.
Aside from making your blog as awesome as possible, you need to promote it through social media. My site of choice would have to be Twitter. For those who have not read The Tao of Twitter by Mark Schaefer, I highly recommend that you do. What makes this book such a great resource to any Twitter user is Schaefer’s ability to teach and give practical advice. The best part, it’s a pretty small easy to read book, making it a perfect Sunday afternoon read! Before reading this book, I honestly had never really used Twitter and didn’t see much of the purpose. Now, I truly believe that Twitter is a great resource for anyone looking to gain followers to their blog, brand, or anything in between.
Several of schaefers highlights in the book include his focus on spending at least 20 minutes a day on Twitter. As a new blogger, while working full time and attending school full time, spending 20 minutes a day is actually pretty reasonable, especially when social media can seem like such a large task to take on (in my post here, I talk more about this). Schaefer also emphasizes the need to focus on followers whether that is by gaining them and by building relationships. This is such a crucial part to your online presence, because ultimately those people are your fans and you want to make sure that they are left satisfied and wanting more.
Lastly, if you’re looking for a more in-depth look at social media technologies that also include Facebook, YouTube, and more blog information, Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff is another great read. This book will help you differentiate social sites and strategies and formulate a 4 step future strategy process. It’s a bit of a longer read, but I would still highly recommend it!
Let me know in the comments below which practices you have used to develop your Twitter or food blog!